Russell Wilson’s Good Man Brand Unveils Halo: The Ultimate Black-and-White Circular Sneaker
Russell Wilson’s Good Man Brand just dropped the Halo sneaker, its most sustainable shoe yet. Think classic court style with a modern, eco-friendly twist. Handcrafted in Europe, it’s a bold step toward greener footwear.
The star? A biodegradable sole made with Balena’s BioCir Flex Technology. This compostable, recyclable sole absorbs impact like a champ. It’s a win for your feet and the planet.
Choose your vibe: black or white. The black version rocks 42% grape skin leather—seeds, stalks, and all. The white one shines with bio-based vegan leather. Both are durable, stylish, and kind to the environment.
“Sustainability isn’t just talk—it’s our duty,” says Therese Hayes, CEO and chief sustainability officer at Good Man Brand. “The Halo proves you can look good and do good.” As board chair of Fashion Revolution Canada, she’s all in on this mission.
David Roubach, Balena’s founder, agrees. “Luxury is about more than looks—it’s thoughtfulness and quality. Partnering with Good Man Brand shows premium style can be sustainable. It’s exciting to see.”
What’s next? Good Man Brand is exploring a take-back program. That means full circularity for these sneakers—zero waste, all style. The Halo isn’t just a shoe; it’s a statement.