Burberry reported a 4% rise in comparable retail sales for its second quarter, extending the British fashion house’s recovery to a fifth consecutive quarter of growth. The result for the three months ended Sept. 26 beat the 3% increase analysts had expected, according to the company-compiled consensus cited by Reuters and The Wall Street Journal.

Sales and adjusted profit both improved

For the first half of fiscal 2027, Burberry’s revenue reached £1.098 billion, up 6% from £1.032 billion a year earlier. The company reported adjusted operating profit of £62 million, compared with £19 million in the same period last year. Adjusted profit is a company-defined measure, so it should be read separately from reported profit figures.

The results suggest that Burberry’s recovery is showing up in both store sales and its adjusted operating performance. They do not mean every market or product line is growing at the same pace: the company’s comparable retail sales rose 11% in the Americas and 5% in Greater China during the second quarter, while the Europe, Middle East, India and Africa region declined 2%. Asia Pacific was up 3%.

A wider price range is part of the strategy

Chief Executive Joshua Schulman told Reuters that offering a broader range of price points within product categories had helped attract younger customers, particularly in the United States and China. The strategy aims to give shoppers lower-priced entry points while keeping the brand’s premium outerwear and leather goods at the center of its offer. Burberry’s interim report said outerwear grew at a double-digit rate in the first half and that online sales increased by a mid-teens percentage.

That positioning comes as other large luxury groups have faced a tougher demand environment. Reuters reported that Burberry’s Americas and Greater China growth contrasted with weakness elsewhere in the sector; The Guardian’s independent account also highlighted the company’s regional sales mix and return to a first-half pre-tax profit. Those comparisons describe this reporting period and do not establish how the wider luxury market will perform next.

What to watch in the next results

Burberry said it expects revenue growth and margin expansion in fiscal 2027, while acknowledging an uncertain external environment. The next updates will show whether the sales gains can continue across regions and whether improved profitability holds as the company invests in marketing and its retail business. Read more company and market coverage in The Globuzz Finance section.

Sources

Sources: Burberry’s interim results; Reuters; The Wall Street Journal; The Guardian.